周一時參加了雪梨大學辦的演講比賽,正確來說是電梯簡報(elevator pitch*),也就是想像你有一個很棒的商業計劃很想實現,然後假設你想法設法混進微軟公司,在電梯裡剛好運氣太好被你遇到彼爾蓋茲先生(又或者你一直賴在電梯終於被你堵到他),因為他隨時會離開電梯,你只有60秒的時間可以向他推銷你的構想,你會如何推銷?

聽起來很有挑戰吧?所以我報名了,報名這個在台灣從沒聽過的活動。

現場一共有12位參賽者,辦在學校的Manning Bar酒吧,基本上比較像一場Comedy競賽,有研究生很嚴肅地簡報,也有酒鬼在一旁喝酒醉醺醺地也跑來參賽,也有像雙口相聲的一搭一唱雙人參賽隊伍,而我應該是打扮最奇怪的一個參賽者。

Why?因為我穿著表演變臉的服裝參加比賽。有圖有真相。

參賽者中穿著最特別的一位
參賽者中穿著最特別的一位

先變個2張臉,再介紹產品,將產品和神秘感作連結。
先變個2張臉,再介紹產品,將產品和神秘感作連結。

Why?當作娛樂大家吧,另方面,其他參賽者全是Local澳洲人,要和他們比英語演講、話術,就像叫一個到台灣7個月的澳洲人參加國語演講比賽,獲勝機率渺小,既然渺小,不如拿來做我擅長的事-娛樂大家,順便當作練膽量、磨見識。

事前寫email詢問主辦單位是否可以穿奇裝異服,主辦者正妹Julia回信:「you definitely can!」,哈!

雖然最後還是輸了,不過參賽者都有啤酒喝到飽,第一次在澳洲酒吧喝酒,直接一人一壺,跟吧台服務生我只要一杯,他還說不行,這是他們的職責所在,好酒保。

現場也認識一位同學兼主辦者Ben,相似的年紀已經有300萬澳幣的公司,他說只要對自己的產品有熱情(Passion),不論如何都要堅持,同時也一定要會做簡報推銷,cool。

結束時,乘著晚風,喝著啤酒,歷數在澳洲累積的許多失敗和幾次成功,參加比賽交交朋友,喝完啤酒,感覺其實挺不錯。

Doing one thing everyday that scares you is really a good way to feel you are alive and kicking.

附上在youtube找到的影片,一位媽媽在電梯推銷嬰兒揹包,蠻有趣的:

附上我在參賽前半小時寫的草稿,enjoy it:

Hi, my name is Thomas Lin. Well, as you can see, I bring a mysterious product here. I trust that this professional entertainment can be the easiest way to have an impressive function guaranteed. It is called “Sichuan opera face changing show”or” Bian-Lian” in Mandarin. I am the best face- changing performer in Australia and I can change up to 10 masks in a 5- minutes show. The objective of this product is to provide audiences a mysterious and amazing visual experience.

This show can serve Corporate events, birthday parties,Weddings, Conferences, Private events,Business functions,And much more other party, event or function.

Typically, for magic show. Here, the price for each magic show is from 200 to 2000 dollars per hour. Thus, I would say the market is quiet big and have quiet potential.

I have worked in entertainment company in Taiwan for 5years and also performed for more than 100gigs before. In fact, this is not only a show. It also a good way to manifest the multi-cultural tradition in Australia. And I want to bridge the gap between different cultures. This show has existed for more than 1000 years. Thus, each mask has its story and it is full of cultural meanings within it.

I can even customized a special mask if the client want. For example, a Spiderman. This can cater to different client’s need. Basically, in Australia, there is not other competition now. Thus, I would say we have a good chance and I want to have other partners to help me do marketing. Anyway, this is the easiest way to have an impressive function guaranteed. That’s all. Thank you. Any question?

*維基百科對電梯簡報的簡介:An elevator pitch or elevator speech is an overview of a product, service, person, group or organization, or project and is often a part of a fundraising, marketing communications, brand, or public relations program.

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